Alianza, CEO & co-founder
It sounds so easy on paper. First, the then-25-year-old Brian Beutler won BYU’s business plan competition in April 2005. Three months later, he netted $2 million in funding for his fledgling business from the Utah Angels. Just more than one year later, he closed a $4 million round of venture financing led by vSpring Capital (with additional participation from the University Venture Fund). Some guys have all the luck.
Bruce Law left the New York advertising world, came to Utah and helped market Novell during its heyday. He soon found he had caught the startup bug when helping launch one of Novell’s spinoffs. After leaving Novell to help grow a number of Utah companies such as NextPage and Knowlix, Law saw a great need in the state for outsourced marketing teams and founded Sprout Marketing in 2002.